Success has not made BJP complacent about political strategy, electoral tactics 

Success has not made BJP complacent about political strategy, electoral tactics 

• The Bharatiya Janata Party (BJP) has unveiled its road map for the next general election at its national executive which also extended the term of party president J.P. Nadda to June 2024. 

Impressive electoral performance

• Under Nadda’s presidency, the party’s electoral performance has been impressive, notwithstanding the recent loss in Himachal Pradesh, his home State. Mr. Nadda has termed the extension of his tenure a ‘privilege and honor’ and an ‘immense responsibility’. 
• The power commanded by the president is dependent on the occupant of the BJP. Mr. Nadda draws his authority from the confidence he enjoys of Prime Minister Narendra Modi and Home Minister Amit Shah who are the ultimate decision-makers. 
• This is not unprecedented for the party — A.B. Vajpayee and L.K. Advani were more powerful than party presidents. 

Work towards winning the election 

• The party has called upon its cadres to work towards winning all nine Assembly elections due in 2023. 
• The BJP is in power, singlehandedly in Tripura and as part of coalitions in Nagaland and Meghalaya, three States for which elections were announced on Wednesday.
• The party is also trying to emerge as a serious contender for power in Telangana for the first time, retain power in the key States of Karnataka and Madhya Pradesh, and recapture Rajasthan and Chhattisgarh. 
• The Union Territory of Jammu and Kashmir is also likely to have its first election in 2023, where the BJP is experimenting with a new brand of politics.

Playing politics of saturation 

• The BJP has said it practices “a politics of saturation and governance of saturation” — possibly alluding to the relentless campaigns around government schemes that target various constituencies. 
• At the national executive, the party noted with glee that a series of controversies and missteps, from demonetization to Goods and Services Tax, and the Rafale defense deal to Pegasus snooping, did not damage the party. 
• It said all these were failed attempts by the Opposition to discredit the Modi government. Congress leader Rahul Gandhi is trying to build a new politics against the BJP through his Bharat Jodo Yatra, but Opposition politics is caught in confusion and rivalries. 
• The BJP is clearly counting on the continuing popularity of Mr. Modi into yet another season of victories to be capped with a third consecutive Lok Sabha win in 2024. The party also has a clear strategy for mobilization.

Increasing outreach of party 

• Mr. Nadda emphasized the persistent outreach of the party toward the Other Backward Classes, Scheduled Tribes and Dalit communities. 
• Traditionally an upper caste-dominated party, the BJP has made deep inroads among other segments. The party is also focusing on new regions such as West Bengal and Telangana for expansion. Success has not made the BJP complacent.